THE HEINEKEN WORLD TELEPORTER

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THE BRIEF:
While Heineken continues be seen as aspirational, it is increasingly being seen as a more mature brand for formal occasions. As such, the brand is quickly losing traction amongst its younger consumers and is no longer the preferred beer brand they placed on their KTV, pub and dining tables when they meet with their friends.

How to recapture these increasingly fluid and mobile Chinese millennials while staying true to who we are as a brand – and being the only beer brand with a global footprint in 192 countries

THE CHALLENGE:
While Heineken continues be seen as aspirational, it is increasingly being seen as a more mature brand for formal occasions. As such, the brand is quickly losing traction amongst its younger consumers and is no longer the preferred beer brand they placed on their KTV, pub and dining tables when they meet with their friends.

THE IDEA:
Whenever a consumer holds a bottle of Heineken, they are enjoying far more than a great beer. It opens up a world of premium and exotic experiences from all over the world with one easily accessible device – their mobile phone. Turning every bottle of Heineken into a catalyst of world exploration The Heineken World Teleporter
teleporter
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