THE BRIEF: To uplift the credibility of Mr. Zhao insect sprays.
THE CHALLENGE: Trust and quality are not commonly associated with local Chinese products. As a leading domestic brand in northern China, Mr. Zhao Pesticides needed to compete with international brands such as Raid (S.C. Johnson), the market leader in brand awareness. The objective of the campaign is to convey quality with an international tone and manner.
THE SOLUTION: FAST-KILLING SPRAY
A series of visually stunning prints that dramatize what the spray does to all sorts of bugs.