BACKGROUND: Tip Toe is a boutique specializing in handmade shoes for babies. From the sole to the laces and embroidery, each pair takes roughly 3 weeks to craft and finish.
HALLENGE: Tip Toe is not a new player in the market. However, they need to refresh and differentiate their brand identity effectively: how do we best communicate ‘handcrafted baby shoes?’
IDEA: We started with a simple logo — a pair of hands forming the shape of a baby shoe. The logo became the design idea for a range of collaterals, from logo to website, stationary to packaging.