For two years in a row, we created an integrated campaign to support the 'All in for my girls' adidas women’s platform in China. It includes TVC, print, OOH, PR, digital, retail, and activation.
The launch campaign introduced the idea of Sisterhood through Sports. It shows how sports can be playful and social without having to be too competitive. The sustaining campaign pushes the movement further. “TGIF” (Thank God it’s Friday) depicts various sisterhoods looking forward to kicking off the weekend with a little sports. The campaigns won Gold and Silver Effies and AMES.